Alberto-Culver's hair care line seemed to reach its peak in the early 1970s.
Phillippe underwent the same transformation as Frye, including the addition of a line of small leather accessories; within a year Phillippe was contributing five percent of the company's total sales.
According to Lavin, the company preferred to develop original products rather than copy products already on the market, a strategy that would require heavy investment to promote over competitors'.