Scroll down for more As these pictures show, the publicist of the Harry Potter author launched himself forward to prevent photographers capturing the moment when the front of her purple gown slipped perilously south.
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By no means is that bad, of course… if done in a new intellectual property and not an old and established one.
Blissfully unaware, she carried on talking while her image was beamed around Britain until a fellow presenter ran forward to cover her up.
However, with the advent of Twitter, Rowling seems to have found her new addiction or pastime what have you.
And on the cover of the mag, he poses in a tank top, but just barely.